WE HELP BUILD SUCCESSFUL apps
UX/UI designers and product managers for your web and mobile apps
We are a small expert group of Product managers, UX and UI designers specilized in helping you build better web and mobile apps
Our Philosophy
We believe that
nailing the core problem
the target customer faces, is the foundation for building an effective
UI/UX design and a successful app
"Starting with a solution is like building a key without knowing what door it will open. You can try testing your key on lots of doors or you can start with a door you want to open."
​
- Ash Maurya
Our process
Let's talk about your app
Step 1
Nail the problem
We work with you to frame the problem to ensure we are solving the right challenge. An iterative process to identify "what" problem for "whom" and deciding whether it is "worth" solving?
Step 2
User research
We work with you to research and gather data to form insights that guide decisions about features, navigation, interactions & visual design. We gauge the reactions of target audience to underlying product assumptions. We factor in the interplay of marketing ,sales and product team priorities
Step 3
User experience (UX) design
We translate our insights to create an end-to-end app experience, measurable through user behavior metrics. To create an amazing user experience, we perfect critical app flows such as registration, on-boarding to app discovery and paths to "aha" moments. We deliver persona definition, user flows, journey maps, wire-frames, information architecture, performance indicators and clickable prototypes.
Step 4
Beautiful UI designs
Our designers transforms wire frames into stunning visual designs that leaves a great first impression on your target users.
Step 5
Guided by data
We work with you to lay the foundation for a data guided decision making framework. For every new feature we identify a success metric, its leading and lagging indicators. We inject analytics instrumentation into the every new feature shipped to continuously monitor performance in the hands of real users.
Step 6
It's iterative
Post product launch, we continue to iteratively improve your app, optimizing for product and business goals.
Start a project
We can help you
1.Refine idea/concept
to an app
Refine your preliminary idea/concept into a web or mobile app. Quickly build a clickable prototype
2.Re-do an existing
app
Simplify, improve-usability or beautify your existing web or mobile app.
3.Solve app
challenges
Acquisition, on-boarding, retention, churn, growth or conversion challenges
4.Consult your
teams
Talk to us on product strategy, minimum viable product (MVP), rapid prototyping, A/B testing, product-market fit or analytics